This PSA was aired by NoMore.org, the NFL’s anti-domestic violence organization, during the Super Bowl. It was taken nearly word for word from a Reddit threat about a call a 911 operator received. As the commercial begins, watch for the clues that something has gone horribly wrong–the broken and scattered items–and listen to the woman as she calmly conveys that help is desperately needed without ever actually admitting to what is going on. The operator who took the call checked the address and realized that it was one from which several domestic disturbance calls had been placed. When help arrived, the woman was found to have been beaten by her drunken partner who was then was arrested.